Videos are the future of online communication. There are so many different ways to use video; for training, testimonials, promotion as well as product and event showcasing. Video helps empower your brand and make it become the #1 authoritative figure in your industry. Drive traffic to your website and convert people into paying customers. It not only makes you look good, video also get results. By 2015, videos will consume 60% of total internet traffic making it no longer a luxury, but a mandatory marketing tool for any business.