Corporate Video Production
A corporate video has an array of benefits. When you are looking for a professional way to present yourself to the wider community community and to potential buyers/clients, you need a way to talk about what you do and “show” people. Throughout marketing books, you will find people talking about the importance of showing instead of telling.
Regardless of how good of a storyteller you are, it comes down to being able to show people what it is you can give them that they want. You cannot properly show without using video. A corporate video provides both visual audible stimulation which means it’s very effective.
If a photo is worth 1,000 words, imagine how much a video is worth. Whether people click on a link from your company newsletter or are met with the video upon arriving to your homepage, it needs to be done in such a way that it captivates them. You want people to stay glued to the screen from start to finish so that they learn about you and what you have to offer.
Branding is one of the primary reasons to produce a video – and this has its own set of benefits. You need to be different from the other companies that are out there. The way in which you brand yourself shows how different, you are – and ultimately why people should choose to do business with you. Watch our video below:
When you brand, you show that you are a force to be reckoned with. It’s an effective way of competing with the others in your industry. Additionally, it is a way of announcing what your target demographic is. You would present yourself differently when marketing to teens than you would to seniors and when it’s coming across in a video, it is important.
Another benefit to a corporate video is that you have an easy way of presenting a product or service. You may have a description about a product on your website or even a brochure about the features. This is great, but many people want to SEE what you have. This can only be done in one of two ways: a video or an in-person presentation.
You likely cannot afford to make in-person presentations about a particular product. The days of door-to-door sales are gone and that’s because it is an expensive undertaking. You can reach more people when your sales force is able to promote a corporate video and then answer questions and conduct the final sales call to close the deal.
A video presentation can be uploaded to your website so that everyone can see it. You don’t have to schedule a visit. This means that your product lands in front of more people. It can be discovered by anyone online and that provides more ways for people to learn about you and become a customer.
Yet another benefit to corporate videos is that it allows you to market in a new way. If you have been marketing through the use of a website and print material, it is likely doing something for you. However, as a result of technology, more people are becoming visually oriented. They want to see a video. Today’s consumers demand more than ever before. This means that if you have competition that uses videos for promoting their products, you need to do the same in order to compete effectively.
The video marketing can be done through your website or through social media, such as YouTube. While someone on your website is likely looking for the video, someone on YouTube may be looking for a company. You can focus on search keywords that describe your video. If someone types in keywords that you have used to describe your video, there is the possibility of them watching your video – and this provides you with more through traffic to your website.
You can use a lot of words to describe your product or service. You may also spend a lot of time on the phone or in person answering questions about a product or service. Launching a corporate video allows you to save time and thus money because the video can do a lot of this for you. When the video is in a prominent area of the website, many people will watch it before contacting you. This means that you can let the video fill in the blanks in terms of what people wanted to know. Any additional information that people want to know can then be answered by you. Most people who contact you after watching the video are likely heavily interested in what you have to offer – and that allows you to close a sale faster and without as much effort.
Choosing The Right Video
The true benefits however of corporate videos are going to come down to what the video is about. You can choose to make a video about anything. Some of the top videos that can be produced include:
You can create a video that trains incoming employees to perform a particular task. By having it on video, you can ensure the material is the same for everyone. It can also eliminate the need to pull someone from their job to do training because everyone can be seated in a room to watch the video.
Many how-to videos are being launched and it allows you to show your viewers that you are an expert about a particular topic. They can rely on you for being the source of information on a topic, which grows your viewership and places you at the forefront of the competition.
If you have a particular product or service, it can be beneficial to show people how it works. This allows you to answer various questions and go beyond a paragraph of text or a list of bullet points because it will tell people what they need to know about what you have to offer. Seeing is believing and it can be a valuable tool to help with conversion.
When you want to train clients or employees on a particular topic, you can record a corporate video. The information can then be shared with the masses. You help with marketing your business and branding yourself because people can see what to expect from you.
Benefits are out there for a corporate video no matter what it is that you want created. As long as your brand is captured and your product or service is well represented, it is going to be beneficial for you to have a video – or an entire web video channel. You can present the videos to your employees, customers, clients, and even potential customers/clients to enhance your conversion.
The benefits are also more significant when you find a corporate video production company in Sydney that will work with you and provide you with innovative, creative ideas. You don’t want a boring video where people are going to tune out. From the moment the video starts to play, you want to capture their attention – and that’s when you know that you have a good video on your hands.
By taking advantage of the best possible corporate video, you gain benefits in terms of marketing, promoting your business, training, your employees, and much more. A single video can be used in a variety of different ways – and when you are creative and marketing oriented, these can be clearly visible to you from the very beginning. Even if you are not oriented towards marketing, you can work with a marketing representative after obtaining a video so that you can learn how to make the most of it.
More benefits are being created each day as a result of technology, social media, and various other resources. Once you locate a video production company in Sydney that can produce a quality corporate video for you, you can research some more of the benefits firsthand – and most production companies will be happy to talk to you about the benefits of having a corporate video uploaded to your website and available on the Internet.
Web Video Channel
It is important that you engage an audience in any way that you can. Establishing a web video channel is an ideal way to engage because it covers a variety of sentences. People will be able to watch your video tell a story about who you are, what your product is, and get a sense for what you have to offer. By creating an entire web video channel, people will be able to find a video based upon the product or service that they are looking for.
Creating a web video channel goes beyond a single video. You may decide to offer a series of videos as a tutorial or for various other purposes. Corporate video production becomes of greater importance because you are now looking to have a brand captured. Each video should be close to the same length of time and have a similar feel within each video.
When it comes to web video production in Sydney, you want to choose a company that knows how to provide you with a web video channel that suits your needs. What you create will depend on your business – and a web video production company should be able to make recommendations to you. Some of the different videos that you may wish to create include:
– Explanation of business services/products
– Tutorial of concepts
– How to guides
If you are a financial advisor, you may wish to create an entire series of corporate videos that talk to people about the various principles and concepts that they need to understand prior to contacting a financial advisor. Some of this can be seen as free advice, while the rest can be seen as establishing yourself as an expert within the industry.
By producing corporate videos, you not only position yourself as an expert, but also begin to establish an audience. The moment someone finds your content useful, they remember your name and they may even share the link to your video with other people that they know. This is the benefit of “word-of-mouth” marketing that is seen throughout social media and the Internet in general.
The corporate videos can help you establish more business and convert more people. If someone was on the fence as to whether they should hire you as their financial advisor or not, the corporate video of you, providing tips can be enough to sway a decision so that people choose you as their advisor instead of one from another firm.
If you are going to keep an audience engaged, the web video channel needs to be professional. You cannot simply sit at your desk while someone films you because it is going to be boring. The moment someone becomes bored by what they are watching, they will hit the “back” button on their browser, and choose a different company to work with. You want to avoid this at all costs, which means that you need to look at the most professional way to create a video.
You likely have an idea as to how to engage an audience because you have seen other videos online that have engaged you. They are professional, well scripted, contain graphics, music, and various other details. This is one of the prominent differences between a cinematographer and a videographer. A videographer is simply going to hit “record” on the camera and expect you to do everything. A cinematographer is going to look at angles, scripting, and create a better-finished product.
If you are going to maintain a web video channel, it is also important that you have new material on a regular basis. One of the easiest ways to gain a following is by releasing new content on the channel, weekly or monthly. As people can count on finding new information from you on a regular basis, a certain level of trust will be established and people will look forward to seeing what you have to say on a particular topic.
The first of video is always going to be the most critical. What you release online is going to set the standard for what people can expect. The video is going to encompass a considerable amount of your branding, whether you realize it or not. If it is professional and covers a lot of information, people are going to expect the same thing from you over and over again. Changing corporate video production companies can be dangerous at this point because you don’t want it to affect your brand in any capacity.
The tone of your voice, the content of your material, the way in which you present yourself and your company, and everything else will affect your brand. If your company is laid-back and casual, you will want this tone to come across within your video.
When you decide that you want to create a web video channel, it is also important to ensure that the company that will help you with web video production in Sydney is capable of adhering to your schedule. It is not as simple as filming. There is postproduction involved as well, which can include editing, adding music, graphics, and various other details. If you want to release a video every day or every week, the company that you choose to work with will need to be able to provide the services to you at the pace in which you need them.
Whether you choose to create the web channel on YouTube, Vimeo, or your own personal blog, it is completely up to you. You can also establish such things as the video being downloaded to an individual computer, or being hosted entirely online. With professional services, you can also re-release the videos at a later time on DVD – and potentially gain an additional source of income at the same time.
These are all things to think about when you decide that you want to establish a web video channel. You simply need to work with a company that is capable of providing the professionalism that you demand, the innovation that you seek, and the timeline that is required for your project.
Once you have a web video channel in place, it can also provide you with an array of other benefits. It not only acts as a basic marketing tool for you to promote through your website and even a company newsletter, but also with internet marketing. Each of the videos are a separate web link that talks about and promotes your company. This means that the web links are going to be ranked within the search engines, allowing you to improve your SEO ranking.
In the end, it doesn’t matter what kind of video you have produced for your company. You want them produced in a professional way with your brand thoroughly represented. Whether they are training videos, commercials, music videos, or how-to guides, you want them to contain quality information that will attract viewers. Once they are up, they can be presented through your website and through various video marketing sites for the purpose of SEO and for converting site visitors to customers. <a href=”http://fullframeproductions.com.au”>Visit our homepage for assistance</a>.