There is a right way and a wrong way to make a video. When you are exploring corporate videos as a means to market your business, it is critical that there is quality audio as well as video. Many people will focus on the video without thinking about the audio. This is a common problem, particularly when people try to take matters into their own.
So much technology exists in today’s world and that provides a DIY atmosphere. Many companies who are looking to save money will create their own videos using smart phones and digital cameras. The problem with these is that they have very small internal microphones and therefore the audio is very poor. It is difficult to hear what people are saying and there may be a lot of static, which detracts from the overall message that is being presented.
Often, it is worth the money to seek professional corporate video production as a way of ensuring that the video being produced is attractive in a visual and audio manner. There is no point in creating a video to promote a company if there is poor audio. Most people have found turned on their computer when they watch a video. If there is any point within the video that they are unable to hear or they are having problems hearing because the static and overall background noise, they are going to stop watching the video. This means that the videos aren’t being watched and the messages are being received.
You have likely watched a video that looked important and looked exciting, only to notice within a few seconds that the audio was impossible to understand. Many businesses want to go on location to film a video because they want to use the various<a href=”http://fullframeproductions.com.au/sydney-video-production/”> locations across Sydney</a> and because they want to avoid the cost of the studio. When this happens, there is a lot of background noise that you are unable to control. There may be cars honking, birds screeching, dogs barking, people talking, and other loud noises that are going to detract from the overall audio of the video.
There is another aspect of audio that you have likely encountered as well. Wind noise can be picked up by an internal microphone faster than almost any other noise around. Even if it doesn’t look like a windy day, the movement across the microphone is going to be captured. This is going to be problematic because the wind is going to be the main thing that heard within the video. If you have someone talking, they likely won’t be heard – or it will be a struggle to hear what is being said.
Consumers know that there is a professional way to record video. They are going to assume that professional companies will use professional methods of creating corporate videos. If you don’t pay attention to audio, you will be labelled as an amateur and this can be a struggle for you to promote yourself in a positive way. Many consumers will see your video and make assumptions about you, which may or may not be true. <a href=”http://fullframeproductions.com.au/corporate-video-myths-forget-now/”>See some other corporate video myths here</a>.
Consumers are only going to spend as much time as they need to in order to make a decision about your business. If they cannot hear what is being said and the audio is that, they are going to stop watching the video, which means they have stopped interacting with you. There is no point to spending money on video production if you are not going to do it the right way.
Audio is a critical element within video production and it needs to be a primary focus. You need an external microphones, control of your location, and professional editing software to be able to work on edits after production. The equipment can be expensive and the post-editing requires a significant amount of skill. If you are unable to get the equipment and you don’t have a professional to do the post-editing work, you are going to post an amateur video online and this can be a very bad thing for your business. If you need more info, <a href=”http://fullframeproductions.com.au”>visit our homepage</a>.
The reason that you wanted a corporate video was to tell people why they should do business with you. If you cannot master audio, what message are you sending? People are going to wonder whether you have the professionalism to provide quality services, and whether doing business with you is a good idea or not.
Any industry can benefit from <a href=”http://fullframeproductions.com.au/corporate-videos/”>having a corporate video</a>. You may be a barrister, chef, salesman, landscaper, architect, or anyone else. It doesn’t matter what industry you are in. What matters is that you are representing your industry, with professionalism. No one wants to hire a barrister to represent them in court. When you cannot even control the amount of wind noise that is being heard. As you speak. No one wants to trust a chef to cook food if you cannot be heard over the sound of bacon popping in a pan.
Corporate video production requires manipulation of the environment around you. Professional will be able to take into consideration all of the external elements in order to create the necessary environment for you to speak and to be heard. This will result in a more professional video that you can use to promote yourself online. The video will be seen by more people, and be promoted by individuals with greater frequency. When it is professionally done – and people will be able to know the difference in a heartbeat.
Ultimately, you have to decide what is needed for your business to be a success. Corporate videos are great way to promote yourself and can be more effective than articles alone. There are many components that go into a well-produced video and audio is one of them. Many people overlook audio because they don’t think it matters. You cannot hide behind special effects is the audio is not present or if it is not of a high quality. People need to know what you are saying and therefore professional video production is a necessity when you are promoting yourself in Sydney.