One of the most effective ways to reach your audience is via the corporate video. There are a lot of options available so be sure to explore them before you choose which one is right for you. Here are some tips on finding the best type of video for your business (Contact us to find out more):

Seminar videos.

These are great ways to introduce a new product or service coming out. You can discuss the addition to your catalog and explain its value. When you do these types of corporate videos, be sure that you ask your audience pointed questions. Also, encourage them to ask questions. Then incorporate those questions and the answers into your resulting video during editing. This is a great way to use your discussion as a means of garnering new clients.

Company profile videos.

This is one of the best ways to introduce your company to the market. In today’s competitive world of business, setting yourself apart is critical to success. One way to do this is to focus on your team and showcase their uniqueness to the business. This also is a great way to have an online “elevator pitch” to add to your website. Be sure to include your history, successes, what you offer and your company’s core values.

Product and service specific corporate videos.

Beyond the seminar video that discusses the launch of a new product, you also can focus on any current product or service. Here you can discuss the specifics: what service does your product offer, what it does better than other products, what challenges did you have in its creation, and what price point are you setting for it. Each one of these questions can add to the compelling dialogue of your video.

Customer-focused videos.

These are effective ways to create the best types of corporate video. One thing that sets great companies apart is their customer-centricity. Be sure to focus on how you exceed customer expectation. One of the easiest things to do is create a “Customer of the Month” contest. Ask customers to send in their stories about your product or service. Then, edit them together for your own corporate video. Getting testimonials are perfect ways to convey your value to the market.

Recruiting videos.

If you’re looking to focus on hiring, using corporate videos to create recruitment plans is highly effective. You can give your potential new employees a firsthand look at what your company culture is like. Be sure to include interviews of your current employees. Let them discuss the company and what their jobs are like on a daily basis. One of the easiest things to do is offer the video on your website with the job application form. This will give your candidates a good idea of what your company is like and ultimately give you a better applicant pool.

When putting together the best corporate videos, you also have a great selection of tools to use. A few options are: Vimeo, Vine, YouTube, Wistia, Ustream and Flickr. YouTube is by far the most popular but you can find many websites that can offer exactly what you want.

If you are evaluating the websites for your business, be sure to always look at features that allow you to track performance. The video is great for marketing, but metrics that come with them are what offer you true value. For example Wistia offers you the ability to use “heatmaps”. These let you see what parts of your video engaged the viewer and what parts them skipped. This is a great tool to help you understand what your audience values the most.

Another example of high-value is Vimeo’s offering of video with no limits on bandwidth or on size you can post. Of course YouTube’s value is its ease-of-use and huge viewership. Be sure to read about any video service you are considering and be demanding. Yes- the video is important, as is quality, but you also want the option to gather information on your viewers so you can better market to them.