For years now organizations and businesses have taken advantage of the power of utilizing video to propel their vision and connect with consumers. After all, with the access of new cameras and video production equipment, it can seemingly be a small feat to connect with people via great video content, especially considering the marketing power behind placing your video on social media for the world to see. How do you, though, create the types of videos that are strategic, thoughtful, and compelling to your audience? Today we’re talking about the best types of corporate videos you can create to give people a bird’s eye view of your company’s mission.
Promos for Social Media: So Much Bang for Your Buck
Think of these as “commercials for the internet.” They’re different than commercials you would watch or run on broadcast and network television, as they’re not restricted by your traditional limits of time. No longer do you need to keep your “commercials” to 30 or 60 seconds in length. Additionally, the quality of a promo for social media can take a dip as the majority of your audience will be watching your spot on their phone or tablet. Because of that, you’re able to cut costs in the areas of set, lighting and audio posting. While content must remain king-of-the-hill, you’ll find your company’s wallet won’t feel as empty.
The most exciting benefit of producing a promo for social media is the opportunity it affords you to gather your team around the table and brainstorm the best, most creative, most compelling story you’d like your audience to experience. Story is king, after all, so coming together with your “brain trust” to truly understand the story you want to tell is paramount and makes up for the lower production bar you’ll be hitting when it comes to a promotional piece to run on Facebook, Instagram, as well as the onslaught of social media sites.
If you’re considering jumping into the pool of corporate video production, take online spots for a test drive. Run them through a Facebook, Instagram or Google+ marketing campaign, touch your target demographic and watch your return on investment grow as your audience grabs hold of your company’s call to action.
Testimonial Videos: An Authentic Sponsorship
Have you ever watched a spot online or on television featuring your favorite athlete, actor or musician? Chances are you enjoyed the spot, because you enjoy hearing from your favorite celebrity, but in the back of your mind you were probably thinking, “Yeah, but they’re probably not really into that product,” or, “yeah, but I bet they’ve never actually used that company’s service.” It’s because you know they’re a paid sponsor, and while that celebrity might in fact use
that organization’s services, you can never be completely sure. After all, when they get home, they’ve got a big, fat check waiting for them.
When you tap into the power of an actual customer’s testimonial, you’re tapping into authenticity, which ultimately means more dollars in your company’s pocket. Consider the last time you were speaking with a happy customer, client or partner. How emphatic were they with their words when they were speaking about their relationship with you? What did they say, I mean, specifically? When your audience hears a specific account of working with your organization, the authenticity is heard in their voice.
Talk with you team. Ask, “Who is in love with our organization? Who talks about and shares about our company often?” Think about how you can place them in a unique, interesting and organic space to sit down and talk about why they love you, your team and your company and product. Chances are, you, your team, and your audience will love and connect with everything they have to say.
Community Outreach Recap Videos: Your Connection to Your Surroundings
You want to back organizations that get behind great charities, causes and initiatives. When you realize that you can become part of something bigger than yourself, it stirs your spirit, your resources and ultimately your pocket book to be a part.
When your organization backs a run, a fundraiser, a park clean up, or community outreach, document the event as thoroughly as possible. Set up time to have your team talk about what they’re GOING to be a part of. Film the set up and the preparation as your team gets ready to get their hands dirty and get to work. Have cameras at the event as everyone rallies around the initiative and talks about the work about to happen. Then, after the event, capture footage and interviews of participants from your company who have experienced something great.
***Bonus: When working with an organization that serves a particular people group within your cities or communities, consider getting an interview with those affected by the generosity of your business. You’d be surprised how quickly someone would jump at the chance to say thank you from the bottom of their heart for the selfless work your company is doing for them.
Once you’ve completed the event, have your footage edited into a quick 30, 60 or 90 second spot to communicate the work, power and impact the event had on your surroundings, then, remind people they can be a part of the solution as they connect and partner with your organization. Get excited, because an event recap cannot only drive consumers to your door, but partners to your causes.
While there are other types of amazing videos you can have produced for your company, this is just a sprinkling of some of the best types of corporate videos a production company can help you create. Consider the kind of video that is best for you and your business, then work with your team to orchestrate a concept that’ll best communicate the vision and heart behind your work. You’ll be happy for years to come and you continue to find use for the videos you create inside and outside of your organization.