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The Top 6 Corporate Video Blueprint

Video Blueprint

The Top 6 Corporate Video Blueprint

When you decide that you want to create corporate videos for your business, it is important to determine what type you want to create. Depending upon your business and your overall goals, there may be multiple videos that you want to create – and these can be for customers, potential customers, as well as employees.
By understanding all of the different corporate video possibilities, you can ensure that you create everything that you need. You may find that there is room for multiple video types as a way of reaching into multiple markets, saving yourself money throughout operations, and providing a better user experience to all of your customers.
There is nothing wrong with having multiple corporate videos – and there are many businesses that do this. You may want to have several corporate training videos, dozens of testimonials, as well as a product sales video for every product that you have. Remember that the more videos you have, the easier it will be for someone to stumble upon one when they are on YouTube as well as to find one when they are conducting a search in one of the search engines, such as Google or Bing.

Testimonial Videos

In the past, you may have asked customers to write a testimonial. This was a simple paragraph or two, stating what they liked about your business. They could go into as much detail as they wanted to, and then you could post that on your website. You can also include it in any kind of print material as a way of showing potential customers that your current customers were satisfied with your work.
In the technology age that we live in now, it is too easy or someone to write a testimonial without actually receiving a testimonial. Words are simply that – words. Consumers don’t know whether that testimonial is real or made up, and therefore, it is not going to hold as much weight as it used to.
You have to remember that there are many websites that conduct their business in shady matters. They use stock photos instead of real photos and they write anything on their website that makes them look good. Testimonial videos can be a way to get around this because you are providing people with the audio and visual needed in order to drive a point home.
It is important to give people what they want in order to make a sale. This is all about customer engagement and knowing your customers. If people are hesitant to choose you as a business before learning about how you interact with previous customers, providing video testimonials can be the best way to overcome this hesitation.
You can easily ask some of your customers if they would be willing to conduct a video testimonial. This is one of the simplest forms of corporate video production because you are filming someone and asking for their honest opinion. You can choose to be on-site or you can set up a studio where you will ask several customers to come in, record their testimonial, and go on their way.
In most instances, you will not have to provide anything to your customers in order to get the video testimonial. You don’t want to be accused of “buying” a person’s testimonial or review. You simply want to ask people whether they are willing to go in front of a video camera and record their testimonial. Many of your best customers are likely willing to do this for you – all you have to do is ask.
Once you have a few video testimonials, you can then promote them in a variety of different ways. You can place them on YouTube so that people can find you and your business easily and you can place the testimonials on your website. By having a page on your site dedicated to testimonials, people will be able to watch the videos instead of reading text. Because they will see a real person on the video, they are more likely to believe what is being said.

Training Videos

Training videos can be a great way to interact with your employees. If you do a lot of training, you may be spending a considerable amount of your day or year training employees because of turnover. Each time you have new employees, you need to go through the same training exercises – and this can be a drain on resources, including your budget and labour.
It is possible to explore corporate video production as a way of producing a training video. This will allow you to create a script that is followed by yourself or by different individuals in order to provide training. This can then be caught on film as a way of providing all of the necessary training to new employees – as well as employees who have transferred to a new department.
One of the primary benefits to training videos is that you can ensure the same message is delivered to each and every employee. You will never have to encounter issues where someone says that they didn’t learn that during training. The same material will be covered every time because it is within the training video. You can establish a list of different things that need to be covered so that they are included within the script.
During the on boarding process of new employees, you can place them into a room where they will watch the training videos. You can then get them to sign off stating that they watched the video and that they understand everything that they need to do. From there, they can shadow employees or go right to work. This can minimize the amount of mistakes that are made and ensure that the first few weeks that an employee is on the job is more productive.
Your employees will appreciate being trained in a proper manner, and your current employees will enjoy having new employees around them that already know what they are doing. New employees have a way of slowing things down and you can prevent that from happening, and make a great impression by creating training videos on every topic that your employees need to know about.

Company Profile Videos

It is important that people know about your company and where you come from. There is competition in every industry and you need to be able to stand out. You likely have a brand that is completely unique and company profile videos can be used in order to portray this brand effectively. Use of corporate video production, you can promote your business in an effective way by showcasing who you are.
There are a variety of detail that can be included during a company profile video. You can talk about how you got started, interview some of the people in management, have employees talk about the environment that they work in on a regular basis, and even take a tour of the location.
The more you can share about your company profile with potential customers, the easier it will be for people to get a feel for who you are. This will be beneficial to your sales and ultimately your bottom line because you will be promoting yourself in an easier way. People will feel comfortable because they see that there is the face behind the name.
The industry that you are in will help to determine what you are going to showcase within your company profile video. If you create different items, you may want to walk people through the production centre, kitchen, or anywhere else where the “magic” happens. This gives people an idea as to the quality control that is in place, giving people the peace of mind knowing that what they eat or what they use has been produced with the highest level of care. Regardless of how much you tell people these things in text on your website, it does not have the same feel as if you were to do it in a video.
Remember that approximately 1 million words are shared in a one minute video. No one wants to read through 1 million words of text and therefore, you have to be careful as to how you present yourself. Seeing is believing, and people want to see what your business is about. Instead of being told about it.

Product Sales Videos

Often times, you need a hook as soon as people get to your website. You can talk about what you sell through text or you can use a video as a way to educate people on your business, your products, and get them to take a desired action. Videos can be more intense and allow you to say a lot more in a shorter period of time.
The moment someone arrives at your website, you have approximately 10 seconds to convince them to stay. If you are unable to do so, they are going to hit the back button and probably never return. Those 10 seconds need to be used carefully and providing a video that captures attention is an effective way to do so. Corporate video production can be done in such a way that you are able to hold a person’s attention for longer.
There are several benefits to holding a person’s attention. One, they are going to learn more about your business. Two, it is going to help you with your search engine optimization ranking. And three, you are more likely to get a person to follow the desired action.
A product sales video can simply be a demonstration or can be asking for people to take action. This could be filling out a contact form so that you have a lead, downloading e-book, or making a phone call. Whatever it is that you want them to do, creating a video asking them to do this is a great way to provide a hook.
Think about some of the ways that you have purchased products in the past. What was it that impressed you the most? What did the company do in order to get your attention? These are the things that you want to think about when you begin to explore corporate video production for your own business. Videos have the ability to be extremely eye-catching, produce well, and deliver a message effectively.
You can use a product sales video on your homepage, on landing pages, as well as in YouTube to provide more links to your website as well as to educate the masses as to who you are and why they want to buy from you. Once someone watches the video in YouTube, they are likely going to follow a link to your website in order to learn even more. This can be one of the many videos that you have to promote your business. In addition to a product sales video, you may also want product information videos, which go into detail about the individual products. If you need more info, <a href=”http://fullframeproductions.com.au”>visit our homepage</a>.

Product Info Videos

When you sell products online, it is important that people know about all of the features. You can create a brief description with bullet points of some of the features, but it probably does not do the product justice. Product information videos can be a beneficial form of corporate video production, allowing you to engage customers on a higher level and promote your business effectively.
Instead of telling people that a vacuum has great section, you can provide a demonstration where the vacuum is actually sucking up dirt or other items. Instead of telling people that a cupcake has a lot of moisture, you can cut into a cupcake and let people see it for themselves.
Regardless of what you are trying to provide information about, a video is going to be a great demonstration. You don’t want people to make assumptions based upon the text. In many instances, text can be misconstrued and this leads to people, not trusting the product and worse, not purchasing the product.
You need to give people the information that they need in order to make an educated decision as to whether they are going to buy a product or not. The information can be presented in a professional video so that it is attention grabbing.
While you are likely creating item descriptions, and even blogs about the different products, creating videos about each of them can be beneficial in terms of search engine optimization as well. YouTube has close to 1 billion users a month going on the site, searching for videos. If you have a video about each of your products, is likely going to be seen by people who are looking for those products. You then have a way of showing people what the product is and what it is capable of doing without them having to come into your store or referral product description. It is an instant way of grabbing someone’s attention and selling them on the product that you have to offer.
If your product turns on, then you can turn it on all the video camera is rolling. This will allow people to see more about how the product works and how to interact with it. The actor that you have in front of the video camera interacting with the product can talk about it as they are working with it, providing a full demonstration.
When you get into corporate video production, it is important that you choose a professional company that will be able to showcase your products effectively. Many businesses make the mistake of trying to film the product on their own and have problems with lighting and audio, which means that the product is not presented in the best possible way.

Other Videos

There are countless other videos that you can produce as well. Prior to stepping into any kind of corporate video production, you want to explore what the benefits are going to be for the video you wish to produce. Once you can identify your target audience, you can then focus on providing them with individual benefits. For example, if the videos are for your employees, you want to make sure that you are providing them with details about your company or their job position. If the videos are for your potential customers, you want to educate them on the benefits to choosing you over the competition in the marketplace.
There may be other videos that will work well based upon the industry that you are in. If you are an author, you may want live-actionable trailers as a way to promote yourself. If you are a musician, you may want a music video. All of these other videos need to be produced with the same professionalism as any other corporate video.
Consumers today are technologically savvy and they know what looks good and what doesn’t. They are going to judge you by your videos and therefore you need to make sure that your videos are high quality. You don’t want to miss out on potential sales because people think that your videos look like they were created by an amateur. Taking the time to explore corporate video production companies in Sydney and pay the extra for the professionalism will help you to take your business to the next level.
The average business has three or four different types of videos in place at all times. This is because videos offer so much more than simply text. They can save you money, they can promote your business, and they can educate. You may want videos to sell your products, sell your business, and educate your employees. Each video is capable of doing something else. While there are some videos that you can use in several different ways, you want to make sure that videos are short and sweet. It may seem advantageous to do demonstration after demonstration, but the average person does not have a wide attention span and you need to cater to this. Videos, especially those that are going up on YouTube and are being used to promote your business, need to be short in length. This will allow people to watch what they need to watch and then move on.
Training videos, and even corporate profile videos can be longer, and that is because you are saying more things and sharing the information with a different type of person. Training videos can easily run an hour or longer because you are providing training on how to work within your business.
In the end, your Sydney business needs corporate video production as a way of standing out from the other businesses in town. You cannot rely on text alone to promote your business and you cannot rely on other employees to provide training to your employees. Professionalism needs to be maintained at all times and the easiest way to make sure that the same messages being delivered over and over again is to create a video so that the message is consistent and exactly the same every time it is played. Additionally, because of the technology of the Internet, it can be played all around the world, reaching millions of people.
You need to be smart about the way you market yourself. Corporate video production may be an added expense, but when used properly, it can actually end up saving you money and providing you with more sales. This means that the video production essentially pays for itself over time. Since there are so many different types of corporate videos that can be produced, you can focus on the ones that are needed the most in order to reach out to consumers. From there, you can add various other types of corporate videos as a way to work more efficiently internally as well as to connect with more consumers throughout the marketplace.
When you need the help with what videos to produce when and how to get the professional look, a corporate video production company in Sydney will be the best resource available to you. For more information you can <a href=”http://fullframeproductions.com.au”>visit our homepage</a>.

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