There is a big difference between a cinematographer and a videographer. When you are looking to hire videographers, you need to know what to expect. Particularly with corporate video production, you cannot afford to hire the wrong person in order to capture your brand and promote your business.
In some instances, a cinematographer and a videographer are interchangeable in terms. They both hold a camera and capture what is in front of them. How they do this, can vary dramatically. Many cinematographers don’t want to be called videographers because it is considered an insult in terms of their craft.
A videographer can be defined simply as someone who is holding a video camera and recording. A cinematographer is defined more thoroughly by their results. When something is well scripted and well filmed, it is seen as the work of a cinematographer and not a videographer. It takes artistic skill to look through the camera lens and capture different aspects of the scene based upon the brand that is being promoted.
Such details as angles, positions, light, and other details will be considered by the cinematographer or videographer when doing his or her job. If you are creating a video to promote a particular product, you want to make sure that the light is always on the product so that it can be shown in the most majestic way possible. If the light is never on the product, it can lead to shadowing, and various problems. As a result, viewers may not have any idea as to what the video was about or be comfortable purchasing the product because they were not able to see it sufficiently. Neither of these problems are problems that you want to have.
When you need a corporate video produced, there are questions that you need to ask.
Will a videographer be capable of providing direction?
Does the videographer have experience with positioning and light to provide the desired results?
What has the videographer worked on in the past?
These are all questions that you will need to have answered. You cannot have any kind of video produced without knowing what the videographer is capable of doing and how much you need to do on your own. Regardless of what kind of video you are producing, the person holding the camera needs to know what they are doing. The quality of your video depend significantly on the experience of the videographer. While cinematographer may sound more professional, a videographer can be a quality person, as long as they have the experience as well as the guidance of a professional video production company.
Often, when you work with an experienced corporate video production company in Sydney, they will be using a videographer, not a cinematographer. This is because a videographer has the experience that they need to produce amazing videos and is more affordable.
A corporate video is different than a Hollywood blockbuster. There isn’t the need to zoom and pan and do a variety of other camera tricks in many instances. This is not to say that a videographer isn’t capable of these, so it is a matter of asking what they can and cannot do. Understanding limitations is of the utmost importance so that you are not disappointed by the final result.
A videographer is going to be more affordable than a cinematographer in many instances and this allows you to produce a professional video without breaking the bank. Regardless of what size your business is, you have to consider the cost of making a video, no matter whether it’s for training, marketing, or anything else.
The term ‘videographer’ has been given a bad reputation within the industry. When you hear the term, you may think of someone in a cheap suit with a basic video camera who has been hired to film a wedding. While there are videographers out there like that, it is not representative of everyone.
A certain amount of skill is involved with being behind a video camera. Just as you would hire a photographer based upon a portfolio of images, the same needs to be done with a videographer. Exploring a sample of work can make it easier to determine whether someone has the skill to produce the quality that you are in search of.
If you are going to review videos from multiple videographers, you want to look at such things as:
– Use of space
– Panning and zooming
– Lighting
– Angles
A videographer is the one that is controlling the camera – that’s all. That means that if someone is standing outside of the field of view, it is up to the videographer to pan and zoom or back up to capture the entire scene. At some point, it also involves having a producer or director on the set to ensure that the videographer has something worthwhile of capturing.
This is often the biggest confusion of hiring a production company. What are they actually providing you? How much are you responsible for once you say that you want a video of XYZ? Without getting a clear overview of what the production company does and what you are supposed to do, you may be ill equipped on the day of filming.
By finding out what they do and do not do and what they expect from you, you can determine whether you actually need a cinematographer or a videographer. Most of the time, a videographer will be all that you need because the production company is capable of taking charge of the entire scene.
When you need a corporate video, it should be as simple as telling a company what you need. “I need a tutorial on how XYZ works.” From there, they will ask questions, collect information, and find out how much you want to be involved. They will then determine what needs to be done so that you get a great looking video with minimal effort on your part. Whether the videographer is labelled as such or not is of no consequence to you as long as the video production is within your budget and you get a quality video to share.
Ultimately, it comes down to what you want produced. If you have multiple locations, special effects, a full script, and more, it may be necessary for you to have a cinematographer because you are creating more of a short movie than anything else. However, in most instances, a talented and professional videographer will be capable of filming your video to ensure it is able to do what you need it to do. The post-production work can often help to alleviate any issues with the quality of the filming, including lighting. This ensures that you have a final corporate video that you can stand behind – and use in an array of situations. If you need more assistance, <a href=”https://fullframeproductions.com.au”>visit our homepage</a>.
