When a business sets off to create a video, one of the biggest things on their mind is what will be seen in the video, how will it be shown and what will it look like. While these are all valid and valuable considerations when making a video, there’s a more important aspect of corporate videos that people are far less likely to consider – the audio.
The sound in any corporate video is actually more important than the visual itself!
When you are exploring corporate videos as a means to market your business, it is critical that audio can be easily heard by the viewer. It’s one thing to have pretty pictures, but if your audience is having difficulty in understanding what is being said, it’s a complete waste of time!
Unfortunately, because many people focus on what they’re able to see over what they can hear, corporate videos can really suffer. In fact, video with poor audio, even if it has a great visual, can be so unpleasant for the viewer, that it actually does more harm than good!
Now, all we’re talking about here is eliminating background noise and making sure that the distance between the speaker and the microphone is close enough so you get a clear signal.
In cinema, audio is taken to a whole new level. Various devices are used to improve the audible experience even further. However, these techniques are not just reserved for the Hollywood productions! Most corporate video production companies will implement more advanced techniques into your videos to take them to the next level.
Rockadove agrees that when put to good use, sound effects, music, verbal cues and yes, even silence can greatly elevate your video.
The Uptake of Video Production
In 2015, SnakkBlog found that advertisement consumption is 42% higher on mobile devices (tablets) compared to ads on TV and on the newspaper. That rate is already on the rise and growth is expected to continue in the years to come, especially since Australia is one of the world’s most advanced smartphone markets. A lot of these ads are – you guessed it – videos.
Now, more than ever, is a great time to create videos that speak to and attract audiences for marketing purposes – but it has to be good. No longer is and video a nice-to-have. These days, consumers are expecting high quality video from businesses.
In today’s modern world, more and more technologies are surfacing that allow an individual to create their own videos – they can do this using smart phones or other digital cameras. Most of the time, the gear used to make these videos is not of a high standard. Furthermore, the people making the videos don’t know how to properly use the equipment to get the best result. A lot of background noise can lead to difficulties in hearing what the on-screen talent is saying and this detracts from the overall messaging that is trying to be communicated.
To create not only a pleasant experience for the audience, but also a valuable one, audio is arguably more crucial than video quality. Your audience might forgive a blurry or out-of-focus image but they’ll be highly critical of bad sound. If they can’t understand what the subject is saying, then there is simply no point in listening! For example, 80% of the information in an interview format video is relayed through sound. In the absence of quality audio, it will be impossible for a your audience to easily understand the what is being said and this will severely effect the value that they’re able to derive from your video.
There is little point in producing video that is of a poor standard. Particularly these days, consumers are demanding high quality video that is not only technically sound, but educational, valuable and entertaining. There is no point in spending money on video production if the final product does not reflect your business in the right light.
Often the cost of renting a studio seems unnecessary and easily avoidable. After all, with so many beautiful location across Sydney, filming an interview on the steps of The Opera House would like a wonderful idea, initially. It is, however, the uncontrollable background noise that you encounter in these environments that has been responsible for ruining the quality of too many videos.
Consumers may not know the professional way to make a video, but they definitely know a professional product when they see it. They are going to expect that companies like yours will use professional methods of creating corporate videos. If you don’t pay attention to audio, many consumers will see your video and decide that what you’re selling or promoting is not worth their time.
Queue Video Production Companies
Creating a high-quality video that not only looks good but sounds great, is no easy task. As we’ve discussed, it’s in your best interest to do so, and the simplest solution is to contact an experienced video production company. At Full Frame Productions, we’re professionals in the video production field. We know what we’re doing. Any business that is serious about making videos should consider the value a production company can bring. Hiring video experts will mean that the quality of your video exceeds the quality that can normally be attained with consumer-grade equipment and people that don’t know what they’re doing.
There are so many intricacies to consider when making a corporate video – it’s better left to the pros. Developing a new product or program is stressful enough without worrying about having the video production experience to bring it to market. Hiring a corporate video production company can be invaluable and when done right, the value derived from your investment will justify the initial investment anyway! We remove the guesswork and the worry. Full Frame Productions have years of experience producing all types of videos for all types of businesses. Please contact us to see how we can help you with your next project. We’re looking forward to it!